The Green Marketing Coalition (GMC) is offering direct send companies a set of marketing guidelines is it says ambition decrease the industrys "carbon footprint." However,Red Bottom High Heel Shoes,an environmental actuator compared the effort apt"putting lipstick aboard a pig"
The direct send affair namely below extra environmental oppression than anybody other section of the advertising business as of the big volumes of journal it consumes and the waste is journal generates. The biggest environmental grumble against the leftover of the manufacture namely namely it occasionally exaggerates the green behavior of some of its clients.
The Green Marketing Coalition was set up along representatives from several great direct mail companies plus some of their clients namely wanted to build green standards as the direct marketing manufacture The transfer was headed forward Spyro Kourtis,president of the Hacker Group, a Seattle direct-marketing company.
Guidelines as Green Marketing Practices
Answering email questions sent onward PR Week, Kourtis mentioned GMC began along establishing benchmarks and afterward developed guidelines is ambition support marketers build their own green sale practices." He narrated the action for"a go in progress" with finite objectives.
"As popular ideas come according well incorporate them into our practices as long as it makes affair sense. The merely access to be perfectly green is to do nothingness by always plus thats never feasible Kourtis told PR Week. He also mentioned GMC would not be trying to judge green noise debates or giving anybody"green seal of approval"
The GMC recommendations include:
Read aboard Planning Green Meetings Effectively Green PC Computer Technology Reverb Greens Music Industry With Green Touring Purchasing recycled paperChoosing "vendors plus partners who also have inner environmental initiatives"Using UV printing pressesComplying with perilous waste elimination standardsImproving account hygiene"forward eliminating slothful names from their mailing listsSaving paper ink plus electricity forward"proofing and editing Adobe PDF files choose than hard copies."Marketing materials created on chlorine-free recycled paperTaking avail of levy savings associated with green practices.
According to Claudia H. Deutsch of the New York Times, "the vagueness of the recommendations has not endeared the federation to environmentalists,Christian Louboutins,nevertheless many are extra amused than outraged by the conception of direct mailers painting themselves green."
Putting Lipstick aboard a Pig?
The Times quoted Todd J. Paglia,administrative guide of ForestEthics, a nonprofit organization concerned with defending forests, saying "the fancy of greening junk mail namely still a bit favor putting lipstick on a pig"
Jeffrey Horton of Kawasaki Motors Corporation told the Times namely cutting behind aboard direct bring apt retention trees namely never likely for the return aboard direct mail investment is equitable too high The U.S. Postal Service estimates namely return by $12 among sales for every dollar spent aboard direct send.
The New York Times reports namely the Postal Service has fired its own manoeuvre to refine environmental practices surrounded the direct bring manufacture It has mailed suggestions to almost 100,000 companies promising alphabetical cotton T-shirts to those is request other information.
GMC comprises representatives from The Hacker Group, Microsoft, Washington Mutual, Kawasaki,Red Bottoms, MSP, Nahan Printing, Inc, Data-Mail,http://www.redbottomheelsforsale.org, American Recycling, KP Corporation, OptimaHealth, BECU plus FastSigns.
Referenc 相关的主题文章：
The direct send affair namely below extra environmental oppression than anybody other section of the advertising business as of the big volumes of journal it consumes and the waste is journal generates. The biggest environmental grumble against the leftover of the manufacture namely namely it occasionally exaggerates the green behavior of some of its clients.
The Green Marketing Coalition was set up along representatives from several great direct mail companies plus some of their clients namely wanted to build green standards as the direct marketing manufacture The transfer was headed forward Spyro Kourtis,president of the Hacker Group, a Seattle direct-marketing company.
Guidelines as Green Marketing Practices
Answering email questions sent onward PR Week, Kourtis mentioned GMC began along establishing benchmarks and afterward developed guidelines is ambition support marketers build their own green sale practices." He narrated the action for"a go in progress" with finite objectives.
"As popular ideas come according well incorporate them into our practices as long as it makes affair sense. The merely access to be perfectly green is to do nothingness by always plus thats never feasible Kourtis told PR Week. He also mentioned GMC would not be trying to judge green noise debates or giving anybody"green seal of approval"
The GMC recommendations include:
Read aboard Planning Green Meetings Effectively Green PC Computer Technology Reverb Greens Music Industry With Green Touring Purchasing recycled paperChoosing "vendors plus partners who also have inner environmental initiatives"Using UV printing pressesComplying with perilous waste elimination standardsImproving account hygiene"forward eliminating slothful names from their mailing listsSaving paper ink plus electricity forward"proofing and editing Adobe PDF files choose than hard copies."Marketing materials created on chlorine-free recycled paperTaking avail of levy savings associated with green practices.
According to Claudia H. Deutsch of the New York Times, "the vagueness of the recommendations has not endeared the federation to environmentalists,Christian Louboutins,nevertheless many are extra amused than outraged by the conception of direct mailers painting themselves green."
Putting Lipstick aboard a Pig?
The Times quoted Todd J. Paglia,administrative guide of ForestEthics, a nonprofit organization concerned with defending forests, saying "the fancy of greening junk mail namely still a bit favor putting lipstick on a pig"
Jeffrey Horton of Kawasaki Motors Corporation told the Times namely cutting behind aboard direct bring apt retention trees namely never likely for the return aboard direct mail investment is equitable too high The U.S. Postal Service estimates namely return by $12 among sales for every dollar spent aboard direct send.
The New York Times reports namely the Postal Service has fired its own manoeuvre to refine environmental practices surrounded the direct bring manufacture It has mailed suggestions to almost 100,000 companies promising alphabetical cotton T-shirts to those is request other information.
GMC comprises representatives from The Hacker Group, Microsoft, Washington Mutual, Kawasaki,Red Bottoms, MSP, Nahan Printing, Inc, Data-Mail,http://www.redbottomheelsforsale.org, American Recycling, KP Corporation, OptimaHealth, BECU plus FastSigns.
Referenc 相关的主题文章：
全站熱搜
留言列表
